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Barack Obamsa Guide to Massive Free Web Traffic
Everyone knows about the stunning success of the Internet for Barack Obama – the money, networking prowess social, won the election.
But what did <I> really </ i> that made a difference online? What can learn from the online phenomenon BO.
Well, A key lesson is this: NEWS The Connected. </ B> Once someone has signed a contract for its social network which was answered immediately by a series of messages from different transport his personal message of appreciation and contribution.
Any person who signed blank receive e-mails and phone calls. Were treated state by state, region by region. In other words, the connection was made locally and immediately. The relationship was strengthened, the personal approach was highlighted.
While this network is excellent for "reaching out aa" to large numbers, can be seen as impersonal and is largely a media device. But if it is balanced by personal email and / or phone calls (and do not overlook the power of personal phone call, which is much higher in marketing online), then a powerful connection is made.
Cleverly, the tactics of Obama also took personal networks – as a kind of affiliate marketing program in those who have their own lists of contacts used to influence voters in key "swing states." This created a very powerful message to the field Obama because he uses one of the most powerful media ever create the connection – Staff of influence.
Using Obama's iPhone, for example, people Obama was able not only to do something new, but also take personal networks, which is very powerful.
Scott Goodstein, the campaign guru ObamaMobile, said the program generated thousands of additional contacts and within a week of its release, the tool broke into the Top Ten free downloads on iTunes. Heartbeat iGolf, another new version.
So the connection Lesson – The Lesson of Obama, if you will – is to connect personally and forcefully by all means its best effect.
He became President. You can become a guru of the line.
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