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In the Age Recommendation sophisticated filtering engines are our beacon
It was not long ago we were embracing the information age. Most of us still think we're at it. But the consequence of the information age is the enormous volume of information on a particular topic, product or service. We are forced to spend a lot of time sifting through sites, bits and bytes [hopefully] find out what we're after.
Whether music, movies, books and other products of the large number of options makes it more difficult to find what we want, but also gives us a list of abundant picking: This enormous list has arisen because a) the production has been democratized: Never before any human being anywhere could operate independently to bring something of value to the world stage, either a sound track, the screen image, Flash animation, the computer programming service, or even more and more, a commentator for payment, b) distribution now takes the form of bits and bytes, namely zero stock holding assets that companies like Amazon can print on demand books and music from iTunes can offer in bytes.
These two forces create wealth in the election and turn information into products and services.
But sifting through tons of information to reach what we want is a bit like weeding the garden. We have to look at almost all blades of grass to get all the weeds out before we see the correct result. And usually we lose a few patches.
What if there were someone to help us weed? Like a tennis umpire overlooking the grounds and turn our attention to important areas within our focal length. Moving from the information age to the age of the recommendation from the collective wisdom of the crowd is the knower again. More and more people spend time writing reviews and recommendations, especially blogging, posting comments, writing topics in the forum and the answers and so on and they serve as beacons for us engines, highlighting areas of interest through a process called filtering.
Today's filters are king! They help us find what we are looking at the overwhelming abundance of choice. Sites like Google Pages filter to bring the most relevant for our search term. Amazon offers recommendations and comments, together with all books on the planet. Netflicks tracks our search patterns to filter and films that closely match our needs of titles that have not even heard of. Ten years ago my local music store offered me 4,000 titles. ITunes now offers me more than 4 million euros. I could have spent an hour browsing my local music store. How many to be online?
Filtering search and browse more past behavior. Is amplified by word of mouth. Sites like MySpace are huge engines of new music filtering brings Democratic informed choice through the exchange group. "Bound" to build bookmarks online and number of clicks to web sites are like endorsements, showing us where to do click Next.
With the data crunching monster more technology and more sites are able to measure the consumption patterns in real time the time and make changes with the same speed. This is a major change coming in the age recommendation.
Google Adsense filter huge volumes of keywords to content quality ads to any Web site. Amazon Associates are easily able to place the recommendations and comments on their own websites. These targeted ads and recommendations act as beacons or shortcuts to what you're looking at a landscape filled with abundance. With good filters diamonds can be found anywhere.
Sites like Rhapsody, MySpace, Netflicks, and Commission Junction are the factories of today. The template has been democratized so that anyone anywhere can produce hard or soft products and services for anyone to consume. All these sites offer sophisticated filtering through suggestions, comments and statistics. But other sites like Digg, Reddit, Folkd, Shoutwire and Care2 are aggregators of opinion on a particular topic and filter information based on democratic consensus and democratic publishing.
Niche bloggers to filter the information they give direct access to relevant data. Comments on blogs are as tuners and direction finders helps us at home without reviewing all options for ourselves.
The information age is over. We have entered the age of the recommendations. Entrepreneurs success would be prudent to consider the new way to automate Wow the crowd is filtering through sophisticated engines and engage users with interactive features as reviews, recommendations, reviews, blogs and articles.
About the Author
Steven Rich owns and operates klikhir.com, A Web 2.0 Search Aggregator of Quality Articles and Democratic Opinion. klikhir.com transforms new articles, reviews and recommendations into copy-able web pages with value added, endorsed content. Visit
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