itunes htc touch
How to change the market landscape Apple Iphone carriers and what to do?
The great success of the iPhone around the world has done next revolutionalised generation of phones. Before the debut of the iPhone, tap the phones just a nice to have feature. For example, the screens have always resisitive been available on Windows Mobile phones, but it was the thing. We always prefer a physical keyboard and a pencil. Apple changed the game when it launched its first generation 2G/Edge iPhone. We are impressed by the comfort of touch and the ease of zooming in and out of web pages by panning, and pinching with fingers. The screen capacitive touch phones brought to a new level. (See here for details on how the screen capactitive: http://electronics.howstuffworks.com/iphone2.htm )
Since then, we've seen plenty of phones to give similar touch and accelerometer capabilities of the iPhone. I said similar, not because it so far, I have yet to test a phone that offers the same level of finesse in touch and accelerometer capabilities (see my other posts in the models latest phone.) Storm and G1 are close competitors to the iPhone in this respect – they do with many other features missing in the iPhone today – as the slot to, MMS, copy and paste function, just to name a few). If you can remember, Samsung Omnia had some good results, particularly in countries where the iPhone 3G was / will be launched no later than the Omnia. Now almost all major handset manufacturers Nokia Sony Ericsson have their phones HTC touch series. Not I will take up too much in each of these phones and this is not the intention of this post. I thought this is healthy for the market. Now, we have more options. Apple has caused a disruptive change in the competitive environment in just 2 short years. It has even surpassed RIM's second place in sales of smartphones. By Of course, now with the release of Storm by Verizon, we have yet to see how it will be a success.
iPhone is not just about the phone itself. In fact, the iPhone brings with it an ecosystem – on iTunes. If you're a Blackberry user especially if you're a Blackberry Enterprise Server (BES) users of the company, you have very applications that you buy and load them into your Blackberry. The reasons are twofold. First, the application range is limited and some corporate policies prohibit the installation of third party applications. Secondly, applications are relatively expensive, for example around $ 10 or $ 20 or more. Thirdly, traditional Blackberry phone is designed for basic functionality – messaging. The same goes for your Windows Mobile or Symbian. To be fair, I must say that there are many third-party Windows Mobile applications that availabie. There is no lack of applications. Then one might ask, why not AppStore "concept" on stage central in the past so many years since the availability of Windows Mobile phones. Let's look back in history. Windows Mobile was an attempt by Microsoft to remove RIM's market share, widening its scope dominant desktop PCs and Windows / Microsoft Outlook base for the mobile world. All the "wow" factor of having Windows Mobile phone is that finally were able to synchronize your emails, calendar appointments and contacts through the air. The big "push email" capabilitiy was why people wanted to buy a Windows Mobile phone. Additionally, the first BlackBerry devices limited phone functions as their primary purpose was the messenger. Even then, it was a real pain to read attachments in Blackberry. Windows Mobile up for the deficiencies in the Blackberry. Not only do not need an activation pin / password that is necessary for my Blackberry (which is different from your Outlook username / password and domain), I can configure my account Outlook e-mail on my Windows mobile phone at any time. Reading attachments was much better in Windows Mobile phone. I also could buy third party applications like Documents To Go. In the case of Blackberry, while similar third-party applications for reading attachments are available, usually on a subscription model (if you remember, you could not download and save attachments from a BlackBerry at the time. I could only open them).
Fast forward to today. What Apple has done? When Apple launched the iPhone 2G, Apple was not aimed at business users. He avoided direct head-on competition Windows Mobile or RIM. Instead, aim well to consumers. Apple leveraged its core competencies – design a phone that had the form factor that people as an iMac or MacBook angel did and put your phone as an all-in-one for voice, video, photos and music. It's what you are good at Apple. By then it was widely iTunes used by Mac and Windows users and people were used to buy music and sync to your iPod. No doubt there would be some cannibalization of the iPod, but the advantage was much larger. Apple iPhone would allow to make inroads into the mobile world and take a portion of the mobile market is inclined 1.8 thousand billion at end 2007 (estimated Yankee Group report).
Apple increased its stake in 2008 with the launch of 3G iPhone and this time, Apple addressed directly companies for the market by announcing the ability to have the push mail. This will expand its potential market to some prosumers "that are in two minds about the use of iPhone due to lack of push email for Exchange. The most important thing is the cornerstone of Apple's iPhone strategy is in its new iTunes content and ecosystems. This time, announced the availability of the iTunes AppStore. free applications would be available. Payment applications that start as low as $ 0.99. This lowered the entry barrier for consumers to try many types of applications. I do not mind paying just under $ 5 for any application. Most applications were largely games and tools Utility companies and at first, but increasingly adopting iPhone, we see that more and more software developers are incorporating mobile applications the iPhone in their work plans. I'm sure Apple would realize that as applications increasingly user loads on the iPhone, they are less reluctant to change to another phone and lost all the applications you have been using or have purchased. This client is very strong rigidity. RIM should have realized this and therefore it is their first luanching Application Center to support Blackberry OS 4.7 (which is what the storm is the operating system). If you take a piece of Apple's iPod strategy, Apple is not going to rest on its laurels and cede market share. Apple will push out new iPhone firmware updates (Just look at the interval of time between major upgrades of firmware 2.0 2.1 and 2.2 – is getting shorter). We will see in the coming months how the competition will heat up. Meanwhile, sit down and clutching the mobile war comes.
Although social networks like MySpace, Facebook, Twitter became so popular iPhone soon took the market by storm (maybe replicate Blackberry Storm success), the iPhone has even more popular. Now, I can easily access to my 'twitter' or update my Flickr or Facebook easily with a button on the iPhone. The types of iPhone social networking applications, especially for Twitter, reflects the underlying trend. Now even Sony Ericsson X1 has a new panel on Facebook. The storm also come with pre-installed application for Flickr and Facebook. Given the increasing penetration of social networking tools, I wonder why carriers (telecom operators) are not taking advantage of it for marketing or customer service. I think there is a lot of opportunities in social media marketing companies are losing. I have not found a company that actively use blogs or Twitter for release product or news updates, or use social networking tools for product or event announcements. In the future, the phones become more powerful and applications running on the phones become the key factor in creating customer stickiness. Carriers must take this opportunity to work closely with the handset or manufactureres independent software developers to pre-install certain applications unique to them. Carriers should also know that customer has to go beyond the hardware phone support itself, if companies really want to be the point of first contact to customers. It is no longer good enough to set up shops to sell only phones. Carriers must understand the needs of clients and provide the kind of phone customers. That's service real customer.
About the Author
A true believer of Web 2.0. Web interface designer at heart and digital strategy at work. My blog is at http://poohwinn.posterous.com
ENGLISH VERSION : HTC Touch HD
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