itunes not working after update

why won’t my itunes update work?
I’ve used itunes for a long time and have never had any problems this past weekend i downloaded the newest version and everytime i click on it to install it i get a pop up box that says:
is not a valid win32 application.
anyone have any ideas or suggestions on what i can try, to fix this problem.
You probably downloaded the mac or linux version.
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